How to Promote Your Own Product

Posted by mani on Saturday 26 April 2008

Here’s is another episode of working from home quick fixes. Don’t take it too literally though. Working from home on the internet demands a lot of time, energy and continued commitment to get anywhere near success.

Let’s take a scenario where you’ve been involved with affiliate marketing for years. After successfully promoting another person’s product, you’ve thought of putting up something of your own. But strangely enough, the idea of marketing or selling your own product is dreadful. If you can relate to this situation, you are not alone. Everybody feels this way at one time or the other. It has to do with stretching beyond your comfort zone and gaining confidence to keep the next giant step.

So alright! Suppose you’ve got an e-book that you’d like to sell on the internet. The first thing you do is to position it well. That means, you should target a specific group of people rather than leaving it open to a vast arena. So if your e-book is about ‘study tips for undergraduates’, make it something like ‘secrets study tips for medical undergraduates’. This way you will attract a specific market. So if I see your book on the net and if I were a medical student, the probability is high that I choose your book over many others. So niche your product well.

The second step is to give away 50 or so, copies free. Don’t be alarmed by the apparent loss because it is an absolute give and take situation. In return for the free e-book you give away, get feedback, comments and suggestions from people. So this way, you can improve the quality of your product and even use these comments as testimonials for your book. Another thing you should do is to direct the interested parties to an opt-in page where they leave their name and email address. So this way, you’ve already got a list of people who are interested in the product for your future use. On a third column, ask these people to state their biggest challenge/obstacle etc. about studying. Use the latter as data for your market research that you will use in your self page, sales page etc.

The third tip is to give absolute discounts. Suppose that the original price of your e-book is $24.99 now you can come up with a promotional offer for $10.99 with the condition that whoever subscribes has to provide feedback on the book. This way, you will gain useful information as well as start making money, as you build the business.

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